PlayFocus may collaborate with selected partners through referral and affiliate arrangements. This policy explains how promotional content is handled on our website.

1. Clear Disclosure

We aim to be open and transparent with our users. Where applicable, promotional content or partner links are clearly identified. Some links may generate a referral fee if a user chooses to sign up on a partner game platform.

2. Editorial Independence

All platform reviews and rankings published on PlayFocus are created independently and are based on factors such as: Quality of the game experience, Platform performance and reliability, User support standards, Regulatory approval. Commercial relationships do not affect how platforms are reviewed or positioned.

3. Regulatory Standards

All promotional activity on PlayFocus follows applicable UK rules and guidelines, including: UK Gambling Commission requirements, UK Advertising Standards Authority (ASA) principles, Honest, accurate, and non-misleading communication. We strictly prohibit: Content aimed at individuals under 18, Messaging that encourages irresponsible behaviour, Misleading or unclear promotional claims.

4. Policy Updates

Our advertising practices may be revised from time to time to remain aligned with changes in UK laws, regulations, and industry standards.